Combining start-up agility with business maturity.
We execute extraordinary growth stories by bringing these two together
Designing your new playbook.
In the new world order, you need to design your own destiny to ensure that your venture is keeping up in the race, because consumers often move ahead of the curve, faster than you can imagine, opening up new opportunities, along the way.
We help you in identifying and solutioning for these trends and possibilities using the power of your own internal assets and our proven processes, to get ahead, quickly.
Build and grow with you, till the end.
Owning the build out and execution of our suggestions is what we do best. We believe businesses struggle with lack of ownership. And we are structured to take care of this very problem because we have our skin in the game when building these ventures for you .
We are a mix of experienced hands-on entrepreneurs, who will build out and scale your venture from ground up, at high speeds and passion that is different from your existing business culture.
One of the fastest growing venture development firms.
7+ transformation projects and growing
15+ venture building modules and increasing
8 categories transformed and adding
The entrepreneurial spirit drives us.
Our curated pool of senior resources come with decades of experience in building ventures, both as investors as well as entrepreneurs, adding value and unique insights, otherwise difficult to find within a corporate or a typical consulting team.
Our skill-sets span functions ranging from brand building, technology, operations, supply chain, HR, data analytics, retail operations, e-com to even driving sustainability across organisations.
Sridhar has over 17 years of strong brand management and business building experience with leading consumer brands across sectors such as retail, consumer durables, FMCG. Sridhar has been a part of the leadership teams at leading brands in Aditya Birla Group, USL Diageo & Puma. Sridhar has led and set up marketing teams for iconic brands such as Royal Challengers Bangalore, TTK Prestige, Louis Philippe. At Louis Philippe, India’s largest and most premium apparel brand, he was part of the team the grew the business 5X over a period of 4 years. Has been a partner at turnaround investment fund, CoCreate Ventures, leading the revival of JustBooks and driving business pivots across multiple startups.
Deep experience in both sides of venture ecosystem. Founded & managed CoCreate Ventures, a turn around investment vehicle pioneering a model of PR for growth stage companies & successful turned around JustBooks & Bonhomia. Experimented with a venture studio to create companies like Monkeybox, FCom, Telip, FreeNet, Guru.ai, Culture.Place. Started & ran successful companies like Telibrahma & Sensara with credits of multiple rounds of VC financing. has more than 10 patents from USPTO & 50+ awards in advertising. Active member in venture ecosystem - Board member of TiE, rounds Retain SIG, mentor & jury in several startup forums
Sridhar B has 21 years of experience across CPG companies and as board member across startups. He brings in an overtly commercial lens to operations, delivering sustainable market share growth while maintaining healthy gross margins for businesses.
Currently he holds the position of Global Digital Director (Ecommerce & Technology Innovation) for Diageo, based out of London HQ. Sridhar has been with Diageo for over a decade and in these years, has performed many different roles in both India & Europe. He has managed some of the largest digital marketing campaigns, sponsorships & culture for iconic brands such as Johnnie Walker, Smirnoff, Bailey's, Singleton, Guinness amongst others. Holding a global leadership position in Diageo, Sridhar's strength lies in setting processes & protocols to empower teams to achieve the group's performance ambitions
Samrat Som is amongst the country's leading design thinkers, with over two decades of experience building iconic brands and businesses that are counted amongst the world's best in their respective categories. Samrat has headed the apparel & accessories business of the iconic brand - Royal Enfield - apart from setting up and managing the brand's creative studio over the past 5 years. For over a decade, he managed the creative and marketing responsibilities for India's largest and most premium menswear brand. Samrat has a history of working in the intersection of culture & commerce, creating interventions for brands, telling stories through product and content to create engagement & business growth. He joined the industry after his MA in Design for Environment, Communication, Public Arts, Interior, Textile & Fashion Design from University of the Arts London.
Sreeranga is a Sustainable Textile/Apparel expert, Social Entrepreneur and Organic Farmer, helping Upaghna identify and execute sustainability opportunities and metrics in each of our projects. He has devised and implemented sustainability strategies for some of the pioneering brands in Europe. He holds an engineering degree in Textiles and MBA From London Business School. Currently he is CEO of Dibella India and he is also a board council member of Textile Exchange. He was previously the head of sourcing, Aditya Birla Group for European markets and also Co-Founder of Arthur & Henry, a sustainable formal menswear brand in the UK. He has, in his recent stint, built large scale sustainable apparel businesses that have a direct impact on 3900 marginalised farming families across India. Ranga is considered an authority on sustainability and is a much avowed speaker in major forums across the globe.
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Own the venture and execute to success.
[ noun ] contiguous support, resting-place, shelter, refuge, supporting a creeper